When I lived in California, I loved the Jack in the Box commercials and hated the Carl's Jr commercials. I didn't eat fast food so I developed a fantasy means of rewarding the commercial I liked and punishing the one I hated:
Go through the drive through at Carl's Jr and rob them. Then go through the drive through at Jack in the Box and just hand them the money.
How interesting. And I can relate. CJ commercials are negative to me where as JITB are positive.
Go figure.