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The Sushi Box FX Secret Society

Well I ended up not building anything last night, but I did look over my circuit board order (including the first production Underground Accelerators) that came while I was gone, pretty excited to get stuff tried out.

I came back to work this morning and was pleased to see I only had 72 emails waiting for me.

On a completely unrelated note, someone expressed interest on another thread (and it has come up a couple times here) about Sushi Box t-shirts. A while back someone suggested a printing company to me that wasn't teespring and now I don't remember what it was. Anyone have any idea?
 
So I just went through and got my list updated with orders (didn't feel like doing that on vacation). I was pretty sure I had opened 22 slots for August, but somehow the website let 26 August orders go through, so we may have to look at that. It's not a huge deal, they still got paid for, it's not like anyone is stealing pedals, but I thought we figured out how to stop that from happening. Oh well. I think my term with the current website host is expiring soon, and @Sonicblaze has me pretty well convinced to switch hosts.
 
Important announcement:

There are a couple things I am good at, there are a lot of things I am not good at. One of the things I am not good at is web design, and I was lucky to find @Sonicblaze to take care of things for me in exchange for pedals, so my website is no longer a dumpster fire but now an actual functioning website.

Another thing I am not good at is art. Never have been, evidence shows I probably never will be. Well I finally got around to finding a graphic designer that will work in exchange for pedals. He was planning on ordering a pedal from me unfinished so he could do the artwork himself and he showed a mockup of what he was planning to do, and I was blown away, so I asked him to do some designs for me.

Some of you (all of you?) may have noticed I still haven't posted the full color artwork for Underground Accelerator, which I still haven't designed, so I'm letting my new artist put an original artwork design together for Underground Accelerator which will debut this month. I'll post it here before printing it, so if anyone that already ordered for August or September is violently opposed to it they have a chance to change, but my goal is to eventually transition completely over to original artwork instead of relying on free/cheap pictures from the internet.
 
The artwork you've used looks fine to me, it's just not stuff I care for.
The raw enclosure/simple art combo, so far, is what I prefer.
I said before, that it reminds me of the Hot Wheels Zamacs.
I love cool graphics as well.
I've got a Space Heater, with the RE/SA, right next to a Doc Lloyd Photon Death Ray,
And they both appeal to me for different reasons.
 
saw some on here with silver knobs and it looks so sleek like that. Also a fan of the blue LED with that combo.
Like my Space Heater
IMG_20210624_180823743.jpg
 
The artwork you've used looks fine to me, it's just not stuff I care for.
The raw enclosure/simple art combo, so far, is what I prefer.
I said before, that it reminds me of the Hot Wheels Zamacs.
I love cool graphics as well.
I've got a Space Heater, with the RE/SA, right next to a Doc Lloyd Photon Death Ray,
And they both appeal to me for different reasons.

I too am a fan of the raw enclosure with simple artwork. I saw some on here with silver knobs and it looks so sleek like that. Also a fan of the blue LED with that combo. I’m looking forward to the new artwork though and seeing how it will pair with the raw box. I like my sushi raw…

I can assure you the raw/simple artwork option isn't going anywhere. I love super busy full color artwork, but I fully understand not everyone does, so no matter what I will continue to offer the simple option.
 
I would recommend picking a design you like and giving zero shags about what we think. GAS sufferers are rarely satisfied by anything. Artwork is one of the easiest ways for the GAS sufferer to prevent themselves from being satisfied.

Personally, raw enclosures looks amateur to me in most executions. If I built a pedal, it would be in a raw enclosure, you know? But I do appreciate raw and simple art work vibes. If someone doesn't want the complex and cool artwork, maybe offering only solid color options and text as their simple option. Ultimately, what matters most is how the pedals sound anyway.

edit: It's interesting that the F-bomb gets automatically converted to "Shags". Huh...
 
Funny you say that; my Sushibox are actually the only raw-enclosure pedals I have. All my personal-built pedals are in pre-colored enclosures :roflmao:

Hah! That's ironic! I will say that the WORST is when builders put out raw enclosures and don't label the controls. I have a couple pedals that live down to this standard and if they didn't sound excellent I wouldn't keep them. Ultimately, I judge pedals by their sounds, not looks but I have opinions on both. lol.
 
Hah! That's ironic! I will say that the WORST is when builders put out raw enclosures and don't label the controls. I have a couple pedals that live down to this standard and if they didn't sound excellent I wouldn't keep them. Ultimately, I judge pedals by their sounds, not looks but I have opinions on both. lol.
Totally agreed on labels. Sushi sent me a sneak-preview and my first response was "Missing labels" :roflmao: it wasn't a completed design/draft but that's immediately what I called out, and he assured me they'll have labels :)

Raw Sushi:
20210803_122946.jpg


Horrible attempt at being a graphic designer. The green was an Etsy buy I haven't fished/waterslide yet.
20210803_122900.jpg
 
Personally, raw enclosures looks amateur to me in most executions. If I built a pedal, it would be in a raw enclosure, you know? But I do appreciate raw and simple art work vibes. If someone doesn't want the complex and cool artwork, maybe offering only solid color options and text as their simple option. Ultimately, what matters most is how the pedals sound anyway.
Yeah I'm still trying to decide what direction I want to go. I'm considering going to pre-powdercoated solid enclosures from the manufacturer, in which case I would likely go for white as it's the easiest for me to print on. I know the matte black crowd and the violet sparkle crowd would be upset, but for uniformity it may be something I look at down the road.
 
  1. Correct if I'm wrong but isn't uniformity something for the mass market crowd - to keep prices down . As a boutique builder Senor Sushi has a very dedicated fan base and much of that is built on having exactly those kinds of choices of finish available . As much as it may be a pain for manufacturing - I feel like many here would gladly absorb the cost differential to get the " sparkle " finishes of their dreams . Maybe a poll is in order to see how many would be okay with " custom " prices for custom work - the trick is to price it fairly for the effort it takes and that is the hard part I'm sure . ... Kelly
 
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  1. Correct if I'm wrong but isn't uniformity something for the mass market crowd - to keep prices down . As a boutique builder Senor Sushi has a very dedicated fan base and much of that is built on having exactly those kinds of choices of finish available . As much as it may be a pain for manufacturing - I feel like many here would gladly absorb the cost differential to get the " sparkle " finishes of their dreams . Maybe a poll is in order to see how many would be okay with " custom " prices for custom work - the trick is to price it fairly for the effort it takes and that is the hard part I'm sure . ... Kelly
Tl;dr - I'm still figuring things out, I'll keep everyone posted.

So pain of manufacturing would definitely be the biggest reason for making a forced switch to uniformity, but it's more than a time thing, it's really a quality thing as well. I love doing UV prints over raw enclosures because clear powdercoats are hands down the easiest to apply, I can get a good-looking, professional finish in a single coat. Some of the other finishes don't go on as easily and require as many as 4 coats to get consistent coverage over the box, but with certain finishes (violet sparkle in particular) the texture changes as coats are added, so I try my best to get everything looking good in a single coat but I can't always do it, and I'm sure those of you with colored finishes have noticed spots here and there where there isn't enough powder or where it looks like it was bumped off.

I know my current enclosure supplier offers pre-colored enclosures and I know they have a handful of options, but part of why I want uniformity is for logistics. I place orders for circuit board components every month, but heavier things like enclosures that have higher shipping prices I order in bulk and keep on hand so I can order every 3 months or so. If I were to order multiple color enclosures I would run into issues like not having enough black enclosures because I ordered too many whites or vice versa. I would probably also not get as good of a bulk discount if I'm ordering a bunch of different colors instead of a single color.

I know customization is really cool and it's getting less and less common to have customization options in pedals, and I wish I could justify making everything 100% custom, but doing 40 builds a month, continuing to design and develop new pedals (hands down my favorite part of the entire process), working a full-time job, spending time with my family, and still trying to find time to actually play music every now and then, I'm just having trouble finding enough time in the month to do everything I want to.

I'm always working on ways to improve and streamline my process, but I'm still just a guy running between my basement and my garage, throwing stuff together as a hobby. I'm considering hiring someone to help out, and there's a guy locally that's been asking for months if he can come learn more about how to build pedals, so if I can get things set up in the way I want and it makes sense financially I may start talking to him about helping out in the shop. I'm always trying to improve Sushi Box to make it work better both for myself and for my customers, and it will probably be an ongoing process forever, but it's a process I'm continuously thinking about and working on. It's easy to say "this is what's easy for me and most people are okay with it, everyone else will have to settle," but I sincerely want everyone to be happy and will do what I can to make it happen.

This was supposed to be two sentences or so about powdercoating and turned into a five paragraph report on the state of the company, so I've added a Tl;dr at the beginning. Maybe I should actually schedule that live Q&A we talked about forever ago so I can stop posting huge rants like this here :p
 
IMG_20210605_143507136.jpg
IMG_20210628_122653844.jpg

FWIW I absolutely love my custom color laser etched pedals and wouldn't mind if those options were still available. Or are they?
As far as growing the company that can be a great thing if you are really ready to take the plunge. You have a stellar product, a hard core customer base and the knowledge & skills to back the play. But will that spread you too thin with your day job, family time and general sleep and happiness? Just how much do you want to grow?
 
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It seems like there are competing goals here and figuring out how to satisfy as many as is possible is really the issue . Obviously - the Senor is kinda at a crossroads where production has ramped up to the point that time spent on custom pedal finishes is an issue - given his other very compelling interests i.e. family and day job etc . I wonder if backing off the 40 per month quota and going back to 30 units might help with time management and allow for some of the custom finishes to survive . It may be that the Senor's time is way better spent designing new pedals and handing off the finishing aspects to someone who really enjoys that part of the process . Hopefully someone will come forward or a compromise can be reached that allows Nathan to do his best work and not be doing processes he really doesn't enjoy that much . I think the idea of custom prices for custom work is very viable but only Nathan can decide how much the aggravation is worth . What most impresses me is his willingness to share the ongoing conversation and thought process with us all ! ... Kelly
 
So on an unrelated note (we can table the customization discussion for later), I usually don't work on pedals until my kids are in bed, but today after dinner I felt really strongly that I needed to work on stuff. So I came down to the basement and found this:

IMG_20210803_184220.jpg
IMG_20210803_190034.jpg


Apparently the sump under my house filled up and the pump didn't come on like it's supposed to, so it overflowed into the mechanical room/workshop. Fortunately the floor isn't completely level so the water ran away from the workbenches and nothing was damaged, though some of our newly hung drywall gor a little wet.

I have a spare pump from my laser that I threw down into the sump and am pumping water into buckets, then when it's under control i can pull the pump up and see what's going on. Hopefully this doesn't take all night and I can still get pedal work done :P