Gibson builds a good product. This is an issue of marketing strategy and failure to leverage legacy capital. If Gibson started today investing permanently in their bass market they would sell more basses. But today, and always, Gibson does not market basses to bassists.
Walk with me here with a fun example of where they failed to act...
AC/DC is globally recognized as a standard bearer for Gibson. Agree? One of many. SG and LP acts.
Now close your bloodshot eyes and imagine that the marketing manager is a monkey riding a little unicycle. I like to imagine striped yellow overalls and a little hat but you do you.
If you put that monkey on a unicycle and put a banana in one hand and a giant stack of cash in the other and say "pedal off and make Gibson basses more popular" what do you think would happen?
The monkey wants to eat the banana so he needs both hands so he has to get rid of the cash. With me so far?
So the easiest way to do that is to hand it to Cliff Williams (RIP) along with some new T-Birds. Now consider the Gibson marketing team was
already at the studio working with Angus Young for the purpose of growing market share.
This is what happens if you only focus on the one guy with the SG in every photo and don't worry about the bassist in the same photo for decades, always playing other brands. C'mon, just find any star playing SG or LP and over their shoulder is a bassist playing a Fender or other Fender style. It's not rocket science.
Now multiply that hamstrung marketing strategy times Every Gibson guitar band and the result is your favorite model being dropped from the catalog. Too bad because they make good product.
And yeah, maybe there's that one guy who only plays that one brand but most of us are buying into market pressure every time we buy anything, even basses. So don't you think if Gibson pushed and payed bassists once in a while when they are already pushing and paying guitarists that you or I would see that bassist and want to be like them? A monkey on a unicycle was all Gibson needed to solve their bass marketing challenge.