Of course in this Covid climate, hot on the heels of Gibson's sale to new owners, I don't look for much innovation or broad moves, it's just not the time for that.
To me, several of their basses that did sell well (and here I'm talking about regular long-scale axes, like the majority of the bass market prefers, not shorties like EB's or the LP Jr.-shaped axe they're selling) could be updated / improved without a whole lot of work.
A Ripper could easily be re-issued with the original Bill Lawrence pickups and control system (Seymour Duncan makes a wonderful replacement), or could easily be changed over to soapbars or even the EMG active humbuckers from the Steinbergers with modern tone circuits. Using Nordys, EMG's, Seymours, can buy you some cred and attract new people. Imagine a Ripper-style bass with a single big humbucker like a StingRay.
The Victory basses I'd keep in that angled 2-pickup version with updated aftermarket pickups as above, and the body could be thinner and lighter woods put in place, as they could be as heavy as RD's were, not good in the current market. Also, scale down that '2 sizes too big' peghead and use Ultralights.
Get away from 'brown' natural finish Thunderbirds, go back to the customs like Pelham Blue, offer other pickup / electronic combinations, and go to Ultralights and a smaller peghead to tame the neck dive combined with a slightly bigger shoulder on the bass side. You could apply some of the same thinking to an RD re-issue as I just don't think anyone would stand in line for the old Moog-based electronics.
To me, they have some classic basses that with careful and smart updates that wouldn't cost them a ton to make, and the market for the endless regurgitation of 'classic' and 'reissue vintage' Fender basses tells me loud and clear there's a market for Gibson basses . . . . . that just hasn't been addressed in a serious fashion.
To me, several of their basses that did sell well (and here I'm talking about regular long-scale axes, like the majority of the bass market prefers, not shorties like EB's or the LP Jr.-shaped axe they're selling) could be updated / improved without a whole lot of work.
A Ripper could easily be re-issued with the original Bill Lawrence pickups and control system (Seymour Duncan makes a wonderful replacement), or could easily be changed over to soapbars or even the EMG active humbuckers from the Steinbergers with modern tone circuits. Using Nordys, EMG's, Seymours, can buy you some cred and attract new people. Imagine a Ripper-style bass with a single big humbucker like a StingRay.
The Victory basses I'd keep in that angled 2-pickup version with updated aftermarket pickups as above, and the body could be thinner and lighter woods put in place, as they could be as heavy as RD's were, not good in the current market. Also, scale down that '2 sizes too big' peghead and use Ultralights.
Get away from 'brown' natural finish Thunderbirds, go back to the customs like Pelham Blue, offer other pickup / electronic combinations, and go to Ultralights and a smaller peghead to tame the neck dive combined with a slightly bigger shoulder on the bass side. You could apply some of the same thinking to an RD re-issue as I just don't think anyone would stand in line for the old Moog-based electronics.
To me, they have some classic basses that with careful and smart updates that wouldn't cost them a ton to make, and the market for the endless regurgitation of 'classic' and 'reissue vintage' Fender basses tells me loud and clear there's a market for Gibson basses . . . . . that just hasn't been addressed in a serious fashion.



