I've dealt with
Sweetwater for years, and until last week I had never been "cold called" by their sales team. I handled him the same way I deal with all unwanted sales calls - I put him to work and told him to call me back when he had the job done.
The item I tasked him with - contact Epiphone marketing/sales and let them know there is a huge unmet demand for a Non Reverse Thunderbird VP. He said he had a contact at Eppi that could possibly make that happen, so I told him to call me back when I can order a couple of them from him. I don't expect a return call anytime in the foreseeable future, just as it should be.
Edit: and on the outside chance I do get a call back it should be some very good news, again just as it should be.