I was using Coated Rotos or Coated DRs. They were typically around $35 to $40 a set anyway. And the Optima 24kt Golds so far have well over double the lifetime for me. So I'm actually saving $$$. Gimme Some Strings has them for around $60 a set. Even the smiley face website has them for $78.
So far, I have a set on my #1 Spector NS4 that gets played at least 2 to 3 days a week in home studio, rehearsal with band at least once a week, and used to go to gigs before Covid (we're still doing a few); that has been on that bass since I received it from Spector USA in the Spring of 2019. They still sound great, and feel great.
So for me, saving $$$. And they feel amazing with a kind of slick feel. Ox used them and loved them. And so did Zappa, and Brian May still does.