Hanser music group now owns B.C. Rich along with Traben, Michael Kelly, Kustom, and Powerwerks...
The real death of B.C.Rich happened in 1987 when Bernie licensed the company name out to Class Axe. From 87 to 93 they were complete crap. Bernie seized control back in 1993 and tried to salvage the brand...Grover Jackson even came aboard to help as Fender had bought out Jackson. Along came E.S.P in the wake and most of the metal players that had endorsed B.C.Rich jumped ship to E.S.P. In 99 Rico Sr. passed from a heart attack and in 2001 Junior turned the company over to Hanser.
Bernie Jr. has his own custom shop and ghost builds for a lot of people (Including Lita Ford) Hanser really hasn't put out a decent bass guitar since the Korean ST's and the Heritage Series with the exception of the Warlock Paolo Gregoletto Signature Bass.....the Newest Basses are complete crap.
Hanser even ran Traben into the ground....I have an American built, as well as a Korean built Traben and they are both top notch, once they switched production to Vietnam they went into the toilet!
The real death of B.C.Rich happened in 1987 when Bernie licensed the company name out to Class Axe. From 87 to 93 they were complete crap. Bernie seized control back in 1993 and tried to salvage the brand...Grover Jackson even came aboard to help as Fender had bought out Jackson. Along came E.S.P in the wake and most of the metal players that had endorsed B.C.Rich jumped ship to E.S.P. In 99 Rico Sr. passed from a heart attack and in 2001 Junior turned the company over to Hanser.
Bernie Jr. has his own custom shop and ghost builds for a lot of people (Including Lita Ford) Hanser really hasn't put out a decent bass guitar since the Korean ST's and the Heritage Series with the exception of the Warlock Paolo Gregoletto Signature Bass.....the Newest Basses are complete crap.
Hanser even ran Traben into the ground....I have an American built, as well as a Korean built Traben and they are both top notch, once they switched production to Vietnam they went into the toilet!