... bought and played my first one 46 years ago, and everything else I bought/tried probably got compared to how that brand felt/sounded ... other than a couple Peaveys I had, I guess the Fender(esque) just felt like home, and nothing else stuck around ... probably the same as why did many of my generation get vehicle brands that their parents drove when they started driving in the late 60's ... familiarity ?? ... maybe just that simple ...