...it sounds like this is in fact a very low-risk proposition for early backers.
Has there been a mention yet of the minimum buy-in?
I know it's somewhere between 'penny-stock' and Berkshire-Hathaway - but where ?
Even if the risk is low, there's an upper bound on how much I can afford to lose on a purely speculative investment. For that matter, there's an upper bound on the amount of cash I can divert from day-to-day expenses for even a sure thing (like a savings account...).
No matter how much I believe in the product, investing $10,000 to save $50 on a pedal won't wash with the family finances. I'd be better off (as would all the rest of the investors) just buying one at retail when they're available...
If the minimum buy in is "reasonable" I can take the flyer, but at some point it won't make sense...