Huh. I think I do too. Maybe.
The first application that immediately sprang to mind was having that thing set up in the middle of an ensemble, let it "listen" to the music the band is making and provide its own accompaniment...which the band can then respond to in realtime.
Or, a variation of that: Have that thing set up in the middle of my ensemble and use it in lieu of my bass; let it "listen" to the music the other guys in the band are making, and then manipulate its output via my usual stompoboxes and loopers etc.
I need to see what else Phonic Bloom makes, seems like a cool company.