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Basses Named After Car

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Chevy Blazer
I wonder if she'd pose with my Ibanez?
 
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I just read this book:
Play It Loud: An Epic History of the Style, Sound, and Revolution of the Electric Guitar.

The authors noted how many electric guitars were marketed like cars, and as a result, many of them were named after cars: Firebird, Thunderbird, Mustang, etc. And those names were applied to basses, too, although I expect it was more of an afterthought.

It seems to me that initially, the most popular basses have had names that were more descriptive of the bass or its applications (Precision, Jazz) than anything else. Of course, I did play a Stingray for awhile...


Anyone notice any marketing trends in the names that major manufacturers give to basses over the years? Also, what was up with "Ripper" and "Grabber"?

The Firebird was not named after a car. Gibson started making Firebirds in 1963, four years before Pontiac released the first Firebird car. The Fender Mustang was released in 1964. The first Ford Mustang was released in 1965 but because Ford released it five months before the normal start of the production year, early production models are commonly referred to 1964 1/2. There is no evidence that Fender named the Mustang after the car or vice versa. I imagine that the reason chose "Grabber" and "Ripper" is because they wanted an aggressive sounding name to correspond with rock music getting louder and heavier.
 
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Isn't there also a Cutlass?

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Oldsmobile

I'll never forget:
There was a dude we worked with named Doug Olds.
Every time we went with him in his vehicle, we'd call it the Oldsmobile.
It was a Toyota.


The guy who started Oldsmobile, his name was Olds. I don't know his first name, but his initials were REO. He also started a company that made truck chassis. One model in particular was popular as a fire engine. It was called the Speedwagon. I kid you not.