There sure appears to be ALOT of vehwy thenthitive players.
Since many of the box type music stores have a very limited selection/stock of gear, many like I rely on the multitude of YT videos to further their purchasing prowess.
I bet most here have heard this: "With the tone shaping capabilities of the {fill in the blank} you can easily dial in your specific tone." {Jump cut to player with bass.} {begin slippity slappity bling blam.} {Jump cut to gear} "From thick and full, to a clean articulate tone, and with the {fill in the blank.} the world of tone is at your fingertips..." {Jump cut to same player and begin again...}
Best reviews I have ever seen/heard are the dudes which typically set up a line via a looper, record it via DI, play it back and go through knob by knob/dial/switch/button etc...on a shoestring budget.
Reminds me of the late Bill Hicks take on advertising...pan out from a belly button, reveal a nude woman, and say, "Drink Coke."