What's worse, having an amp marketed as 2000 watts, but performs like a solid 800w amp be mocked and not taken seriously because of misleading marketing, or having an amp with a more conventionally appropriate power rating - or even a conservatively rated one being consistently praised for exceeding expectations?
Brands like Trace Elliot (Trace watts?) among others have the reputation that they do for a reason, and there are definitely ways to promote a product's strengths (
especially if the full story isn't or can't be told by specs alone) without resorting to tilting the playing field with this kind of embellishment.
As a marketer by trade, I can honestly say that even giving the impression of being misleading is something that good marketing teams avoid at all costs. The hit to a brand's reputation if called out is just too hard to repair. The good teams, are able to sell products by crafting a compelling and irresistible story solely from a product's credible attributes.
Not to pile on too much more, and you'll notice that I've actually not made any claims about any product's performance or quality, but I think you can see where I'm going with this. I really don't find it too surprising that a company that's not willing to do its own R&D beyond reverse engineering also isn't willing to put in the investment needed to market their products in an effective and respectable way.
Again, this is all just my personal perspective, and I have no ill will against any inanimate object, or any user who chooses to use any of the gear being discussed in this thread. I'm not a gear snob - just somebody who calls certain corporate practices as I see them.