A lot of companies are guilty of this practice, but it makes sense for them to use already established branding that’s familiar to previous buyers, especially if it’s something essentially the same but with new or different features (how many variations of SVT has Ampeg released over the years?)Fair enough argument, and perhaps slimy was a bit harsh. I'm just sick of these companies constantly "improving" the circuit every few months because despite what you say above, I do believe it sets up in people's minds that their old ones are just not quite good enough, even though as you rightly say, they are. It just smacks of slightly underhanded business practices to me. I'm not saying don't introduce new pedals. I'm just saying that these things could be done a little better. Like perhaps a whole new pedal with a different name? That, to me, would be a little more kind to the consumer, even if the end pedal is the same as this one.
I get what you’re saying, though. I’d be lying if I said I wasn’t a lil miffed when I saw the A/O Ultra because I literally just got my B7K Ultra back from being repaired but now I wanna try out that danged cab sim feature.....
The cool thing is that about a week or so after this new offering’s been out, there’s bound to be one or two like new specimens rearing their grindy heads in ye olde TB classifieds!!

