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Fender AVRI discontinued?!

#23
TheMartianBassist said:
Heard from one of the managers at GC about a year ago that Fender are planning a new series of AVRI’s. Who knows???
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I remember reading some speculation a couple years ago is that the revisions will be sequential, e.g., having had '57 and '58 Ps, we will next get '59s. And the '62s and '63 reissues will likewise be followed by a 64 reissue.

This speculation, which I read here on TB, sounded logical and came with the added tidbit that Fender was trying to mop up birth years to target their higher end and older would-be customers. This theory came with no evidence but intrigued the conspiracy buff in me.
 
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#26
Son of Wobble said:
Fender can make that for you, I bet!
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I am old but I am not pre CBS :laugh: (1967)

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Wise
 
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#29
D.M.N. said:
Hey, as long as they bring out an American '68 Tele RI, I'm in.
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I guess they could drop something like that any time.

With all the interest and action Fender has had with Mustang RIs, a Tele could be a really smart sales move.

Remember, Fender's job is no longer to sell a kid his first guitar; their job is to sell an adult his fifth. So variety is key, but as it is Fender, it can't really be new-fangled, either, lest the base be ruffled.
 
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#30
This is always a fun time of year, watching the new models drop.
And with basses, it's nice to know you could always find a way to get one you just gotta have -- as opposed to my car enthusiast friends, who attend annual auto shows knowing going in that their own variety of GAS will by necessity go unrelieved. After all, how many cars can the average man have in his stable?
 
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#32
Again Fender plays the “new” name game so they can jack up the price. This has been ridiculous the last few years. I recently really, really wanted to buy a new American Fender Jazz Bass. I’m partial to lighter basses and couldn’ Find one under 9 lbs. Really liked the American Elites but some of them were close to 10 lbs. Considered a Flea but they also are around 9. Wound up buying another USA G&L JB. For a few hundred more than the MIM Flea I had choice of neck size and radius, color, fretboard and neck finish. And an Empress body so it will definitely be under 8 lbs. It’s not the Elite but compared to the Fender American Standard it blows it away.
 
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#33
It’s our fault ...too many people started praising the virtues of the AVRI basses too much comparing them to the CS and even stating that they were better than the CS recreation of vintage instruments ... maybe Fender just wants to take advantage of the hype (justified or not) expanding the CS offer or it’s just a name change for a few new models to be put in production
 
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#38
Son of Wobble said:
I remember reading some speculation a couple years ago is that the revisions will be sequential, e.g., having had '57 and '58 Ps, we will next get '59s. And the '62s and '63 reissues will likewise be followed by a 64 reissue.

This speculation, which I read here on TB, sounded logical and came with the added tidbit that Fender was trying to mop up birth years to target their higher end and older would-be customers. This theory came with no evidence but intrigued the conspiracy buff in me.
Click to expand...

There is no conspiracy. Fender has product plans that are a few years into the future and the expectation of rolling model year re-issues would be part of their strategy. They also know who their target consumers are for each segment and older men with disposable income currently spend $ on themselves and buy the guitars they wish they had when younger. Fender really only make 4 guitar products (strat, tele, precision, jazz) so they have to have a product plan for each (the rest of their catalog is varieties of those products, or supplemental products like amps).

Imagine being a company that sells hunks of painted wood with metal bits on them using the same shape since inception - you have to get creative in presenting a catalog each year for your dealers (hence name change, colour change, pro-model etc)
 
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#40
They're gonna call them the 'Professional Classic Series' and raise the price $350 more. Everyone who played the Standard series, or American Standards, or American Vintage will think they are not professional enough unless they upgrade to the 'professional' series. Knowing that their basses are for professionals, and the fact that they paid more for the bass is going to make a placebo effect and they'll think they are superior bass players with the best instruments they can possibly have :whistle:
 
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