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Fender Price increase overnight

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The below was posted on FB by a local music shop last week. I'd created a post about it, but people started making it political and it was shutdown. I'd expect to see hikes from the other big brands as well.

Today Tomorrow and Saturday will be the last days you will be able to buy or order products at 2021 prices . We have already been informed by our product lines because of supply chain issues and shipping cost prices will see the largest increases in history. We urge you to buy or order what you want today through saturday ! Your savings will be huge!
 
The other day, I ordered a takeaway meal for my wife & I - about £25 in total - and I was offered easy application credit for splitting it down into 3 monthly payments. A couple of pizzas.

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Stores here are indicating that both Fender US Jazzmasters and offshore Fender Bullet guitars now have arrival times of "September 2022" if the stores don't have any in stock.

I imagine it'll take a pretty big crash to see these prices come back down. Anything cheaper will probably come from companies finding more cheaper land and labour around the world. I've heard that Nigeria is the next frontier for instrument factories and cheap labour.

Didn't your parents seem surprised at the prices you paid for stuff, too?
 
I hope G&L doesn't have a similar increase for the new year, because I placed an order last week, which the dealer will be sending to G&L today. Yikes. If I can keep the 2021 price, it will be an even better deal vs. the equivalent Fender (which would be an American Pro II HSS Strat) than it was before.
 
Man, I just don't get it. All we hear is that people are hurting these days. Many can't make ends meet.

But real estate has skyrocketed. People are getting/paying CRAZY prices for houses. My house is up $135K in two years. The price of a full-sized SUV is creeping up toward a HUNDRED THOUSAND DOLLARS in the US. But dealerships can't keep them in stock. (I know one lady who drives a Caddy SUV that was almost ninety grand! And that's STICKER...before taxes and fees! I bet it was in the mid nineties out the door.) Electronics are going crazy with prices. Used Dingwall basses are listed for slightly MORE than NEW on Reverb, and even a couple here recently. And they're selling in some cases! I know a family that just booked a trip to Disney for next October for ELEVEN THOUSAND BUCKS! And that's before flights! We've been booking rooms in Charlotte and Raleigh and Richmond VA for my kid's volleyball tournaments coming up. Rooms in average hotels are upwards of a couple hundred bucks or more. The only hotel we could get for Atlanta for an Easter weekend tournament was $249 a night before fees. And it's not exactly a five-star joint.

People can't buy big-ticket items fast enough.

Everything is jumping in price, but the increases are met with mostly shrugs.

A few of us here will shake our heads at the second Fender jump in a matter of months. But I'll bet it will slow down sales exactly zero. I hope people are investing in their futures as much as they're investing in "stuff".

Prices are going up, and seemingly none of it is going into the worker’s pocket. Last year everyone in my business unit got a flat, 2% yearly raise - the least I’ve ever received in my career. This year they are celebrating a flat 3% raise for everyone, which is still below what I’ve normally gotten. But hey, at least I have a job.

I guess the good news is that my home and stock portfolio have both done insanely well the past two years. I’ll just need to settle for beans and rice and keep feeding the beast to make the best of a bad situation.
 
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