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Free Elixir 20ft cable

Cable capacitance causes attenuation of the signal resulting in the highs being rolled off. They tested against a cable with higher capacitance (Monster Rock?), and probably EQed to accentuate the difference.

+1 Especially since it's been determined that Monster increases capacitance in their cables that are claimed to "enhance bass", and the one dude near the end is shown holding a Monster cable. And even a small tweak of the signal level will cause an impression of one being better than the other, because the slightly louder one will always sound "better" to the human ear.
 
Thanks to robd for this thread--I got a free cable on its way. With all the frequency analysis software available these days, it's not too hard to test Elixir's claims, and I'll probably run a comparo between the Elixir cable and my Planet Waves cable.