IMO, Eublet choose a reasonable scale, given what he intended to show. I don't think his plots are misleading, nor do I think that a smaller vertical scale which shows more "bumps" would be misleading, at least if the reader understands what they are reading (i.e. they look at the size of the units used in the plot). I agree with Tom that if you choose a large enough vertical scale, all amps look flatter than they are in reality, and that this would provide some sort of aesthetic advantage for those who think that flat response is good... but low resolution of actual visual data for comparison.
Are such plots an accurate representation of the sound of a given amp? Somewhat.... as they show static frequency response, yet fail to show other factors like various distortions, phase, and dynamic response. So, while useful, such information is still incomplete. Still, I'd rather have amplifier response plots for comparison, even if they aren't perfect.
+1 all the way. My comments were more 'in general' versus having to do with Eublet's nice little plots which address a specific issue and are nicely presented within that context.