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I Just Don't Understand Fender!

The Reggie requires almost no re-tooling. The "dimension" is different set of jigs/CNC routines - likely a whole different line for the base parts.

The Reggie requires almost no re-tooling. The "dimension" is different set of jigs/CNC routines - likely a whole different line for the base parts.

You certainly have a good point, but since Fender has gone through the trouble of creating the Dimension template, there is no point in ditching it too quickly.
 
The Reggie requires almost no re-tooling. The "dimension" is different set of jigs/CNC routines - likely a whole different line for the base parts.

The Reggie requires almost no re-tooling. The "dimension" is different set of jigs/CNC routines - likely a whole different line for the base parts.

You certainly have a good point, but since Fender has gone through the trouble of creating the Dimension template, there is no point in ditching it too quickly.
 
The Reggie requires almost no re-tooling. The "dimension" is different set of jigs/CNC routines - likely a whole different line for the base parts.

The Reggie requires almost no re-tooling. The "dimension" is different set of jigs/CNC routines - likely a whole different line for the base parts.

You certainly have a good point, but since Fender has gone through the trouble of creating the Dimension template, there is no point in ditching it too quickly.
 
Doc, I also thought the Dimension is a great sounding bass. But I remember when I saw the youtube videos, my reaction was: "These sounds fantastic, and the single H 5-string version is a worthy opponent to dish it out with the StingRay5. And they're not gonna last. They'll be discontinued in a couple of years!"

It's the players. They just won't accept them.


As I said before, I will will probably pick one up used for a low price, or maybe even buy some of the ones being blown out by Fender and Sweetwater. I love them obviously.
 
I was talking to my local dealer from whom I bought my Squier Dimension V, inquiring about getting an American Deluxe V single H. The salesman called Fender, and told him that the only single H model still being made is the Squier. I will double check about the MIM single H Dimension, that bass did not have sound I liked in the American or Squier single H models. Maybe the single H just didn't sell at all, but I think the five string version, especially, was a real Stingray killer.

Found one for ya Doc Cheese

For Sale - Fender Deluxe Dimension Bass IV MIM | TalkBass.com
 
In business- you have a certain time, you give ANY product to turn a profit. The money a company like Fender puts into, R&D, Production and Marketing for a new product like the DImension is staggering.

I would venture they have $10-15 Million dollars into it. The payback on that kind of money at a margin of $300 a bass is astronomical. I highly doubt it is profitable for them. Again regardless of whether it is the greatest bass design ever or not.

While your point about having to justify a good return against the investment is a good one, you're WAY off on the amount required to develop and market a new bass. I'd be surprised if it reached $250K, and that includes advertising.

Don't forget that they already spend heavily on trade shows, magazine ads, etc... and can dovetail a new model into these existing costs. The biggest cost would have been their in-house tooling set up, but with CNCs, tooling isn't what it was back in Leo's day and the greates cost would have been labor to chew threw a decent number of prototypes and samples, and then having the Chinese and Mexican factories do the same, based on your provided drawings and samples.

Generally speaking, they've built so many different models that they could get a production ready instrument done after a handful of samples, in any of their factories.
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M'kay. I have examples of each. In my opinion they are superior. Which was the point. :D

I'm really just joking around, but I find GL basses and guitars kinda ugly, I'll put my 58 AV up against any GL.. There is nothing anymore special about them compaired to higher end Fenders. However, I'm not saying Fender is superior to GL either.. Thats my opinion of course, and after 43 years in this game it ain't going to change anytime soon. :)
 
You certainly have a good point, but since Fender has gone through the trouble of creating the Dimension template, there is no point in ditching it too quickly.

It's not so simple - they likely have an entire *line* for the Dimension - tools, tables, men - and factory space. If some bean counter decides that that space would be better making more J basses, well...
 
Fender is in one of those weird positions theyve been around so long and were so big at the first things they did they got kind of type cast like an acter. If its another P or J people(in general) ask why they are repeating themselves. If its a new design people(in general) reject it because its not a P or J. Sometimes i think if it were up to musicians the most common surgery for wounds would be amputation because thats the way we used to do it and it worked just fine.

I would be a very big fan of fender doing like Carvin or G&L and just letting people build their Fender of a website out of a host of necks,pickups, bodies and paint, etc options...especially painted headstocks
 
doc i love you man, but you're mad fender doesn't make a stingray and blame them? buy a stingray. problem solved. also go get every bernard edwards record.

i'm not mad gibson jazz bass copy sucked, i just got the real deal and called it a day.

I am not mad, but I liked the fact that the Dimension was like a Stingray, but with a Fender V neck.
 

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