Aside:
This is one of the reasons for conflict between 6-string guitarists and bassists. On a six string guitar these low frequency beats can sound like a bass playing along with the guitarist, and I can tell you that can be intoxicating to some people.

But of course, when a real bassist shows up, real bass notes tend to cover up the guitarists beats, and this is hard to accept; from the guitarists point of view, his "larger than life" foundation drops out. Then what's left of the guitarist's act can sound mediocre, I can tell you.
A great illustrative example is Metallica, where the real bass guitarist is kept low in the mix to let the "larger than life" beats of the guitar be dominant (and a producer can augment this too). Try "Justice" above all.