The string company's campaign to have its name properly pronounced, "DAHDAHREE-OH", failed and many if not most musicians still mispronounce it as "Dee Uhddarrrrryoh" — this became known as Dadaism.
There is a whole new generation of young musicians, learning from their forefathers this incorrect pronunciation, giving rise to a resurgence of inept name-calling known as Neo-Dada — all this despite a concerted effort by the aluminumatti (nee, alumin
iumatti) to redress the problem moniker via Durian Durian's song "(Daddar)Rio":
"The name is Dadarree-oh and it's pronounced as one word
Just like your father, is "Dad" so absurd?
And when its maligned it really shows you're all mistakenly
PROnouncing Dadahreeoh, Deeeee Uhdarrrryohhh — Really how hard can it beeeee?"
A previous attempt at popularising the correct pronunciation had also failed, the message hidden in the refrains of a musical, the company thinking musicians would "get it" if the concept was presented in a musical way. The company continued to have its name mispronounced despite the success of the song from
The Sound Of Music:
(Doh!) Doh, Addaree0h, Daddareeoh
(Rayo!?) Rayo!?, another incorrect pronunciation
(Mee!) me, a name I mispronounce
(Flat!) flat wrong, wrong way its sung
(So!) So! Don't say it as it's read
(Laugh!) Laughable, to quote it as so
("D"!) "D", a letter that's not said
That will bring us back to dohdareeohohoh...
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25 Years ago This Month:
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Hatfield, he's the real McCoyy.