Here's my insanely poor business idea for the next Mesa bass amp.
Cross-license the Fractal technology (or similar). Build a digital preamp that emulates all the classic Mesa Bass amps, from the D-180 on forward. It would require a minimalist set of resources compared to the current Fractal hardware, previous gen processor would do fine, etc. Most of the work aside from packaging has already been done.
Then build it into a chassis that had genuine Mesa look-and-feel dials for inputs, plus a rotary switch to select which amp to emulate. The key would be a hybrid analog/digital control setup where you could operate the amp fully with knob twiddling alone, but also get deep into programming from a computer. The dials would be Mesa look and feel, but many would change function depending on what amp emulation was currently selected. These variable function dials would need a digital label of some sort.
Also, keep the modules that simulate different Mesa cabinets for DI or recording use.
Incorporate it into a rack form factor with a class D power section, and offer a customizable rack case in a classic bass head styled form-factor.
Let the emulation handle the simulation of power tubes.
While there are so many things wrong with this suggestion from a business standpoint, the upside would be a Mesa amp that has every Mesa bass amp ever built included in one, easy to operate unit. It could be a premium product that is heavy on R&D and licensing, but not so much on COGS.
The differentiation (over just buying a Fractal) would be the Mesa look and feel, as well as the endorsement of the emulations along with expected fine tuning of them to make them "just right".
Part of the appeal of this idea to me is preserving the legacy of the amazing catalog of Mesa bass amps made over the past 40-ish years.
Oh, and for an extra upcharge give the option to add a limited number of non-Mesa emulations from the Fractal catalog.
Cross-license the Fractal technology (or similar). Build a digital preamp that emulates all the classic Mesa Bass amps, from the D-180 on forward. It would require a minimalist set of resources compared to the current Fractal hardware, previous gen processor would do fine, etc. Most of the work aside from packaging has already been done.
Then build it into a chassis that had genuine Mesa look-and-feel dials for inputs, plus a rotary switch to select which amp to emulate. The key would be a hybrid analog/digital control setup where you could operate the amp fully with knob twiddling alone, but also get deep into programming from a computer. The dials would be Mesa look and feel, but many would change function depending on what amp emulation was currently selected. These variable function dials would need a digital label of some sort.
Also, keep the modules that simulate different Mesa cabinets for DI or recording use.
Incorporate it into a rack form factor with a class D power section, and offer a customizable rack case in a classic bass head styled form-factor.
Let the emulation handle the simulation of power tubes.
While there are so many things wrong with this suggestion from a business standpoint, the upside would be a Mesa amp that has every Mesa bass amp ever built included in one, easy to operate unit. It could be a premium product that is heavy on R&D and licensing, but not so much on COGS.
The differentiation (over just buying a Fractal) would be the Mesa look and feel, as well as the endorsement of the emulations along with expected fine tuning of them to make them "just right".
Part of the appeal of this idea to me is preserving the legacy of the amazing catalog of Mesa bass amps made over the past 40-ish years.
Oh, and for an extra upcharge give the option to add a limited number of non-Mesa emulations from the Fractal catalog.