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Not everyone is on FaceBook......

Oh I get that part. And I am not pushing for any particular way of doing things.

I am literally asking if building and maintaining a web site (which doesn't seem that hard to me) is simply not worth it these days. And I'm also putting out there that there are millions of us who don't FaceBook. So I suppose I am at least advising that you may be losing a significant part of your potential market.

The biggest selling point of a FB presence is that are are just shy of a billion subscribers (depending on who you talk to) - and opening an account costs you nothing out of pocket. That still doesn't mean it's 'free.' But the real cost of using FB (i.e. if you're not a paying customer, you're the product) is a whole separate topic.

That said, FB sites are far from ideal for a variety of reasons (as is FB itself) which it'd be too long to get into here. A little googling will get you links to enough pop - and serious - research articles to look at if you're interested in studying the phenomena (no other word to really descibe it) that FB is.

If you are a band, FB is probably unavoidable in the current music market if you're hoping for rapid and free exposure and ease of accessibility for your would-be fans.

But if you're serious you probably want to still host your own site to sidestep some of the lunacy and arbitrary actions FB is occasionally guilty of. Ask anybody whose account has been automatically suspended - or who's site was taken down due to a purely bogus complaint from somebody with a grudge - how easy it is to talk to somebody and get FB's decision rescinded.

Doing your own site isn't that difficult or expensive. And there's plenty of professional design help available, as well as template driven site providers that can have you up and running in no time if all you want is a basic "business card" and band blog site that can also sell merchandise.

I see FB primarily as a workable supplement to a band's web presence. But that's me. I've got over 35 years working in IT, so my perspective is probably different from most people who don't have a similar background.
 
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Which leads me back to my initial question. Why JUST facebook for so many organizations?

Precisely because it is difficult to measure efficacy of advertising is what may lead people to ONLY do Facebook; it is free, so whatever you are getting, it's more than your money's worth.

We DO know that friends and associates of band members learn about our gigs easily this way. Whether they come or not is another matter-- but which would also be true if they learned about gigs somewhere else. So, getting the word out to people who are loosely compatible in interests for free means facebook is definitely worthwhile.

I know I'll never do print advertising (print is dead), except for listing the gig in the local music rags. Nor will I do posters except at the venue of the gig. I WOULD do promo-pack type stuff so that you have your "digital business card" to hand out; a website is that. Handing someone a DVD and press kit is a waste, it'll get lost. A website is perpetually fresh, imminently available, and can be easily found if lost.

One more thought about the lack of metrics, which is vexing. I remember an old maxim my mom, who ran a music store for 2 decades used to say: "We don't know exactly what we are getting out of it when we advertise; however, we know exactly what we get if we don't." So, you use what metrics you have, and then use your intuition and gut about what will work or is working for you.
 
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I'm not a fan of the company, but I do use it to accumulate information and keep in contact with people. I'm on a couple different media sites, but few people want to leave Facebook, so if I use another site it's like hanging out in an empty room all alone. It is what it is. I give it as little of my personal information as possible and just do what I do.
 
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It is what it is. I give it as little of my personal information as possible and just do what I do.

Agree. Facebook is kinda creepy if you ask me, at its core. I have never given it my phone number to "help secure" my account. I will not sign in to any other pages with my facebook account. I will not download the FB "messenger app" so that I can view a facebook message from my phone; I was able to view them on my phone before so I can only conclude that by changing things to make that impossible, they are trying to force me to communicate through their messenger for their own benefit, not mine.

The want to have all your movements and communications interconnected so they can have a complete map of everything you do, every site you visit, every person you message. Some day, if not now, they will use it to your detriment one way or the other, to compose a complete profile on you that they can exploit for profit.

And that kinda creeps me out.

Still, repugnant as it is, I WILL touch it with a ten foot pole, if it serves MY needs.
 
The want to have all your movements and communications interconnected so they can have a complete map of everything you do, every site you visit, every person you message.

There is this. Our metadata is Facebook's profit.

This is coincidental to my primary reasons for staying the [colorful expletive] away from Facebook. Yet it is also a valid reason to add to the pot.
 
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But if you're serious you probably want to still host your own site to sidestep some of the lunacy and arbitrary actions FB is occasionally guilty of. Ask anybody whose account has been automatically suspended - or who's site was taken down due to a purely bogus complaint from somebody with a grudge - how easy it is to talk to somebody and get FB's decision rescinded.

Doing your own site isn't that difficult or expensive. And there's plenty of professional design help available, as well as template driven site providers that can have you up and running in no time if all you want us a basic "business card" and band blog site that can also sell merchandise.

I see FB primarily as a workable supplement to a band's web presence. But that's me. I've got over 35 years working in IT, so my perspective is probably different from most people who don't have a similar background.

I haven't worked in IT as long as you but my perspective is slightly different. I agree with @Plutonium244 as stated below. I agree that it isn't that hard to create a professional looking website, I looked at the bottom page of the OP's friend's website, and it was built by Squarespace. The days of hand coding HTML is nearly gone, it's taught as a basis for understanding under the hood of automated HTML creation tools nowadays. Not to forget the wave of WordPress websites that are also free to create and hosted by almost all providers.

Agree. Facebook is kinda creepy if you ask me, at its core. I have never given it my phone number to "help secure" my account. I will not sign in to any other pages with my facebook account. I will not download the FB "messenger app" so that I can view a facebook message from my phone; I was able to view them on my phone before so I can only conclude that by changing things to make that impossible, they are trying to force me to communicate through their messenger for their own benefit, not mine.

The want to have all your movements and communications interconnected so they can have a complete map of everything you do, every site you visit, every person you message. Some day, if not now, they will use it to your detriment one way or the other, to compose a complete profile on you that they can exploit for profit.

And that kinda creeps me out.

I read tech news all the time, as well as national news. The way FB does business to me is equivalent to sleazeball business practices. I had sworn off FB for a decade after seeing my relatives have all-out wars on FB to try and out-humiliate each other. It just go plain embarrassing. I work with some nice young ladies and they've become good friends at work. They convinced me to get back on and I did, but I still don't visit much.

Well, this morning, I dropped in to see what was new, after all this discussion. There had been a drummer I worked with in the 80's that was pure BS. He stabbed me in the back but professed to call me "brother" and told me he loved me like a brother when my own brother died. He was from the Hollywood area and was as phoney as a 3 dollar bill. Well, he's sent me numerous 'friend' requests but I've always ignored them. He sent an email to me today, and F*ing FB automatically accepted his "friend" request so now I'm stuck with the SOB as my "friend?" And I guess nowadays some people are so addicted to FB that they go "postal" if you "unfriend" them...! FB is slimey all the way from it's creator, CEO, and staff down to people like the drummer who I avoided at all costs.

NOW, having said that, if you don't have a habit of falling into dysfunctional situations like I do, and can keep it professional, FB is another tool that can be used to greatly enhance a band's web presence. Nowadays, with the massive media blitz everyone experiences, every band needs every tool available to promote themselves. Don't forget Youtube can make instant media stars. Stroke of luck and timing and all that...

But to say a mainstream band doesn't need FB is like telling Noah he doesn't really need a boat for the upcoming rain season.
 
I've been off 4 years now, since they used my account name to spam all my friends when I clicked what I thought was a message from a friend. Contacted them about it, they ignored me, so I closed my account. Now...if only I could find a non-Google, Microsoft, Apple smartphone (think Ubuntu) I'd be set.

You got spearfished and your account was hacked. Had you searched FB help, you'd have found this. It's something you fix yourself by using better account security. That works on all operating systems.
 
Facebook is a necessity if you want to advertise for your shows and communicate/interact with your audience.
So is having your own website.
So is Twitter.
So is Instagram.
So is getting videos up on YouTube.
So is getting your music on iTunes and Spotify and Bandcamp.

If you are wary of the current state/future of social interaction and music sharing, that's fine, but don't wonder why you're not connecting with fans then and people aren't showing up to shows.
 
Agree. Facebook is kinda creepy if you ask me, at its core. I have never given it my phone number to "help secure" my account. I will not sign in to any other pages with my facebook account. I will not download the FB "messenger app" so that I can view a facebook message from my phone; I was able to view them on my phone before so I can only conclude that by changing things to make that impossible, they are trying to force me to communicate through their messenger for their own benefit, not mine.

The want to have all your movements and communications interconnected so they can have a complete map of everything you do, every site you visit, every person you message. Some day, if not now, they will use it to your detriment one way or the other, to compose a complete profile on you that they can exploit for profit.

And that kinda creeps me out.

Still, repugnant as it is, I WILL touch it with a ten foot pole, if it serves MY needs.

Even more concerning (we talk about things like this in IT circles) is how easily things like FB, Youtube, Instagram, Skype, and your ATM cards, credit card and phone records, and your smartphone itself can be used for surveillance.

It's (currently) moderately difficult for government to get court permission to spy on a US citizen within the geographic boundaries of the USA. But it's not at all difficult to call AT&T, Microsoft, Facebook, or other major businesses (many with government contracts of their own) on the sly and ask for "cooperation and assistance" in looking into someone on the QT for questionable reasons without a court order or even oversight. And it's already been documented that this has happened many times. And continues to happen.

Government is still bound by increasingly fragile constitutional safeguards and the law. Corporation are not. They can impose any rules they like. And change their terms without notice anytime it suits them. Or when a favor gets asked from people in high enough places.

So far, this new shadow surveillance network hasn't been employed too blatantly for questionable actions against the general public. But the genie is sitting in the bottle. And all it will take is someone deciding they want to use it to turn it loose.
 
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There is this. Our metadata is Facebook's profit.

This is coincidental to my primary reasons for staying the [colorful expletive] away from Facebook. Yet it is also a valid reason to add to the pot.

True. They have a LOT more than just "meta" data about most users though.

"I don't know why people are so keen to put the details of their private life in public; they forget that invisibility is a superpower." - Banksy
 
Some of my bands had a website. The traffic and interaction on them was so low relative to FB that it was almost worthless to keep them up.

I guess if we really want to please all the luddites we should keep up blast emails and flyers on light posts as well...

It's not just being a luddite. I'm in IT Security, can't do Facebook because of that. (Yea, I know, why are you on TB, blah, blah).

Facebook reveals way too much about you.
 
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Basic marketing: surround your demographic. If your band doesn't have a website along with social media pages like Facebook, YouTube, Soundcloud and Instagram; then you're missing opportunities from search engines. Social media pages are great, but they are not indexed the same as YourBand.com and you want to make sure your website pops up when talent buyers are searching "[your genre] band in [your city]".
 
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A close friend of mine died a year and a half ago. His Facebook page was still active a few months ago when I looked it up. I sent him a friend request just for fun. His LinkedIn page is still active as well. I guess if nobody notifies Facebook or LinkedIn of someone's death the pages stay up forever.
 
I considered starting an Anti-social network, but then I realized that doing so would be contrary to the purpose of it.

It would take a lot of work to un-friend everyone on your Anti-Social site without a script. A database trigger would be in order and easy to cobble together.
 
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I am no fan of Facebook, but all the band pages I create there are public, so one need not be a member of Facebook, or logon, to see the page.

That said, Facebook is removing the value of doing this with various tweaks and changes they've made and probably will keep making. Less of the content on our "public" page is visible to non-Facebook users, and there's an annoying overlay along the bottom 1/4 of the screen telling people to login or make an account to see the full page. So they've managed to make our band pages into sign-up vectors for their service. Which, like it or not, is the American way.