This is an example of a phrase in common usage that burns me up to no end: Lance Armstrong announced today that he is returning to competitive racing next year. He'll be competing in the Tour De France to "raise awareness of cancer". RAISE AWARENESS? I simply detest that phrase and Lance's use of it. Look, Lance, if you want to raise awareness of cancer then why don't you go race on Alpha Centauri? I'm sure the aliens there are completely unaware of cancer. And I'm sure every human on this planet is aware of a thing called cancer, some painfully so. I know I am, I lost my Dad to bone cancer back in 1989. End of rant.