Dear B String,
I'd be happy to offer more information on this subject. While based in Germany, MUSIC Group owns its own very impressive manufacturing facility in China that employs more than 3,500 workers, and it's really quite a wonder of factory modernization. They literally have raw materials being delivered to one area of MUSIC Group City, and finished product coming out of another. While our production is based at this facility, our products are developed by the R&D team in Willich, Germany.
Regarding the alleged copying of other products, I would like to share with you the thoughts of our Founder and CEO, Uli Behringer, who has addressed this on other forums in the past.
The simple answer is that we have for many years considered our products to be followers of market trends and have designed them accordingly. Our product strategy has been to introduce products into categories where there is proven market demand and win based on our value proposition. That strategy has spawned many products whose visual appearance mimics that of the market leaders in many segments.
Also we do listen to our customers as this has been and will always be a huge part of our philosophy. In fact it has formed our company motto: "We hear you". We listen when customers tell us what they want and they do this often to a very detailed extent: "We'd like you to make an amp like this brand, but with these features and this look but can you make it at this price?" And we do listen to our customers.
Using ideas from other competitors is perfectly legal as long as you don't infringe on patents, trademarks, etc. and again what the law permits and what the public deem acceptable often differs greatly.
How many guitars look like Fender Strats? How many cars or phones look alike?
Frankly every manufacturer becomes inspired by other competitors and this is how the world works. When we attend trade shows we often see other manufacturers "borrow" our designs, and where legal we have no issue with it.
One may legitimately ask, How close is too close? when it comes to appearance. Everyone may have a different personal opinion on the topic but there are rules in law and trade practice that govern what is referred to as trade dress. A products form, shape and control placement can be protected by a Design Patent if the manufacturer believes that these are defining features that are unique. In that case other manufacturers cannot make a product that shares the same features.
However if these are not unique or protected features, then everyone is free to use those ideas.
Our intent is to make great products that are affordable and intuitive to use. Sometimes that means that the industrial design will follow the well-established protocol for that type of product. Other times it means we must start with a clean sheet of paper and do things differently.
Examples of the latter are our Eurocom line of installed products, the iNuke power amps series, our new Q series mixers and of course our new X32 digital mixer. I have been largely involved in the design of those products and all have been designed to be unique to the extent that they are even covered by multiple design patent applications in my own name.
As a fan of great industrial design, it has always been my dream to build products that set us apart from others. This dream is about to be realized with the opening of our new Design Center of Excellence in Manchester, UK last year.
Here is what Mr. Behringer had to say regarding manufacturing in China:
20 years ago we moved our manufacturing to Asia in pursuit of lower cost and frankly, better yields. As our volume grew dramatically we discovered that the batch manufacturing we were doing in Germany was no longer able to keep up with demand. So we moved our exact same designs, the exact same parts and the exact same processes to the lower-cost and higher-volume of a contract manufacturer in China.
Obviously there were growing pains as 20 years ago, we were the first audio company to move production to China and no experienced audio manufacturer existed. In order to oversee production I relocated to HK and China and taught those manufacturers how to produce audio products. Ironically today these are the exact same manufacturers who make products for our competitors.
The reality of manufacturing in China is that you must control it or it can wipe you out. We learned that quickly, but those early missteps still haunt us today. In the early years we used 3rd party manufacturers such as Kwanasia and others who had little experience with audio products. Also it is common knowledge that those manufacturers substitute parts behind your back in order to maximize profit and your work instructions only last for the time that you are in the factory and are reversed when you leave. Interesting is that Kwanasia whom we abandoned for quality reasons now manufactures for brands such as Avid, Soundcraft, Peavey etc.
Frankly it is a losing battle and this made us decide to open our own manufacturing plant over 10 years ago. Today we are one of the very few companies who own the manufacturing plant and we are proud of our dedicated people and the quality systems. Was it easy? Absolutely not, but it was worth the pain as today it is a huge competitive advantage.
When we acquired Midas, their people made it very clear to me that they would only agree to move manufacturing to China if we would invest in the most sophisticated equipment and they came up with a list that made us spend US$ 20 million last year. We built one of the most high-tech and automated plants in the world with high-precision SMT machines, in-circuit testers, optical inspection systems that automatically check every solder joint and x-ray equipment that can see through multilayer boards with fine-pitch and ball-grid parts.
In return however I requested Midas to send their best engineers to be based in China and run the plant. This was the deal and today we have achieved amazing quality and a great teamwork. All our Behringer and Bugera products are now also made on the same equipment and as a result quality is among the best in the business; which is well documented.
Our quality has increased so much that we also introduced a 3-Year Warranty program at the beginning of this year. To be perfectly clear, we do not make disposable products and there is no planned obsolescence. We make great product and because of our scale, in-house manufacturing and purchasing power we can make it at a lower cost. Since the very first day I started the Company, it is our philosophy to share those benefits with our customers and thats how we achieve great loyalty and a production volume of around 5 million products per year.
I know that was a long one, but thank you to those who stuck with me through it! I hope this provides some insight on these subjects. Thanks again for your question, and please let me know if I can answer any others - trying to stay on the subject of these amps in this thread, if possible.