Right now I have a 20% off coupon from GC. Sweetwater has the item I'm going to buy but I will save about $80 buying it from GC even after sales tax. There is dealer in Brooklyn that carries mostly audio gear. I can call them up and they will give me a substantial discount off their advertised price plus no sales tax even though I'm only about 30 miles away from them in the next state. Every dealer's advertised prices are pretty much the same and some will give good discounts if you call them. I've never gotten Sweetwater to come down in price on anything and then they constantly call you trying to sell you more gear. There may be some advantage to buying certain high end items from them that most dealers don't carry but for common everyday gear I get fine service, free shipping, as well as better prices from dealers close to home.