Ugh... I just had to update my G.A.S. list. Again. Thanks to this thread.

LOL
Another thought related to gear making a difference:
I fully agree that general public won't be able to tell the difference, and sound engineers (in general) just slap a comp on the bass channel and forget about it. But! These small subtle differences in gear... the minutiae... make a difference to ME (us). If I'm working with a piece of gear that I'm not really vibing with, I'm distracted and not playing my best. If I'm working with gear that is doing what I want and I think really sounds stellar (i.e. I don't feel like it's fighting me), I find myself more into the music and really enjoying it, and often times playing better. The subtle differences in [Gear A] to [Gear B] may be enough to make all the difference!
That's actually why I jumped into this thread. "Chasing tone" may not be anything that matters to anyone but me, but it's totally worth it.
Sorry... that got a bit wordy.
5sg.