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Things You Don't See Anymore Part 3

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Esso Tiger Tail

In 1959, a Chicago copywriter named Emery Smith came up with the tagline “Put a tiger in your tank” to promote the Esso Oil Company. Thanks to print and TV ads, the slogan caught on like wildfire, and Esso took full advantage of the cat’s popularity by offering faux fur tiger tails for sale at its retail outlets, which were designed to be attached to a vehicle’s gas cap.

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Esso Tiger Tail

In 1959, a Chicago copywriter named Emery Smith came up with the tagline “Put a tiger in your tank” to promote the Esso Oil Company. Thanks to print and TV ads, the slogan caught on like wildfire, and Esso took full advantage of the cat’s popularity by offering faux fur tiger tails for sale at its retail outlets, which were designed to be attached to a vehicle’s gas cap.

757ccdc06437bcfd1578a31903787bd6.jpg


s-l300.jpg


78527c985c63271886402d8c1faa4bf7.jpg
"Put a tiger in your tank." I don't even remember the last time I heard that ad slogan!
 
Well, here you go buddy!


I'd forgotten about Humble Oil stations. We used to have Gulf Oil stations too. Our Standard Oil stations were branded Sohio in Ohio, but I remember seeing them branded Boron stations in other states. There were Sinclair Oil stations, Arco stations, Marathon Oil stations and Texaco stations. I don't see any of them any more.