Not sure if you know (or care!) about SIT’s history but it started in a tiny guitar repair shop in a little town I grew up in.
Virgil Lay started Lay’s Guitar Shop in Kenmore, Ohio, in 1962. His store has been serving amateur and professional musicians nationwide ever since ( it’s still open by old employees). I was just there last Summer.
Virgil worked on instruments for such players as Jack Bruce, Phil Keaggy, Joe Walsh and bands such as Bad Company, The Outlaws and The Black Keys. Jimmy Page‘s Les Paul #1 had its neck shaved in his shop.
I took many instruments there when I was younger for set up and knew Virgil and loved hearing about the Rockers and Country stars and their guitars.
Lay founded the Stay-In-Tune String Company (or SIT Strings as it’s known today) in 1980. Lay grew frustrated when newly strung guitars would go out of tune, so he began applying adhesives to the twists in the strings to stop them from stretching. The strings became known as “Stay In Tune” strings, or S.I.T. Strings. The strings were originally made in Lay's basement in Kenmore.
My brother used some of the 1st SIT strings on his ‘64 SG. They hadn’t started making Bass strings until a few years later.
He had a gentle southern accent and he loved to share stories.
Here he is with Les Paul’s “Log” guitar!
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SIT is now in a large commercial building but it all started in a tiny guitar repair shop.