My wife used to work for a food broker, basically a rep firm taking orders for food and sundries to the military commissaries. One of their lines was Reese's peanut butter cups. So, if they wanted to sell them special holiday versions, they had to show them samples a couple months in advance, which is when the production run actually was. You can't believe the difference in taste and texture of a fresh off the line Reese's vs one that is a few months old. The oil from the peanut butter hasn't soaked into the chocolate, firm chocolate and creamy peanut butter.

One time they placed an order for 144 samples and got 144 cases.