Care to edit that before the scientists prove that it's not true again?
Which scientist proved that? Bass in general is louder father from the amp, partly because of the long waveforms from the lowest fundamentals.
On a 40Hz sound wave, each peak is 28 feet apart. This is because sound travels through the air at a speed of approximately 1130 feet per second, and 40 waves are going past any given point in a second, each wave cycle will be 28 feet apart (1130 divided by 40 equals approximately 28). The distance between a peak and a valley will be half that: 14 feet.
In an empty field with no boundaries, you will hear the bass note cleanly from any reasonable distance since the alternating peaks and valleys just keep going right past you. In a room however, you have many reflections and rarefactions.
In a medium-size control room, 19 feet deep, a sound wave's compression peak will hit the back wall, reverse direction, and combine with the next rarefaction valley at one quarter of its wavelength, or seven feet from the wall in the case of 40 Hz. The rarefaction valley is one half of a wavelength, or 14 feet, behind the compression peak. Thus, after hitting the wall, the compression peak and the rarefaction valley, moving toward each other at equal speed, will meet at a quarter of the wavelength from the wall, or approximately seven feet. Note that no matter what phase of the wave is hitting the boundary, there is always a cancellation at the 1/4 wavelength point.
The same is true at the 3/4 wavelength point, while at the half wavelength point, constructive interference occurs, causing the note to sound louder than it should. So, someone sitting seven feet from the rear wall is in the null point for 40 Hz. If the song is in the key of E, this is a serious problem, since low E on the bass is approximately 41 Hz.
So depending on where you are standing, you might not hear as much bass.
Folded horn cabs are made to simulate a larger cab, and the horn structure itself does not amplify, but rather improves the coupling between the speaker driver and the air. Properly designed horns have the effect of making the speaker cone transfer more of the electrical energy in the voice coil into the air; in effect the driver appears to have a larger cone surface area than it actually does.
So that's why folded horn cabs often sound louder from the audience than on stage.