Alembics (and others) are sold based on the prestige as much as the craftsmanship, materials, design, electronics, etc.
Ritter would be another example.
Ritter would be another example.
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Actually, lots and lots of businesses do this. Ever track commodity prices against the business cycle?Look...nobody, and I mean NOBODY who has a successful business runs it that way! Raising prices to control increases in demand??!! You can't operate a business that way! Think about it....you raise your prices in 2005 when orders are up, and when orders are down in 2008, you lower your prices. You further lower your prices in 2009, but with an uptick in business you raise your prices again in 2010. No one does this.
Well, Hyundai's use similar components to Mercedes too.
Sure it does. You just don't understand how much things things cost. Most Alembics don't run anywhere near $20k. The basses in that strata are fairly special. But let's do the math anyway:
How much labor is in a $20k bass? Remember that you have to pay someone for every minute he is rummaging through a pile of lumber, inspecting and comparing grain and color, etc. Given what a Series II looks like, is it plausible that it takes a worker 4 weeks of hand labor to build that bass from start to finish? You bet it is. There's $6.5k in labor alone right there. Hardware and electronics - another $1.5k? Now we're up to $8k just to build the bass. Overhead cost (electricity, heat/AC, taxes, administration, sales, marketing, etc.) - about 60%, so that's another $5k. Now we're up to $13k, and that's just to cover costs. Gotta make a profit, so tack on 50% and we're up to $19k. There you go. THAT'S how you get a $20k bass.
Are the materials? the woods? the building quality? the fame?
For example Warwick use similar quality woods but they are not so expensive as Alembic.
Also I can't understand why a second hand Alembic has so low resale value.
I have never played an Alembic bass. I'm thinking to get a used Epic 4.

Actually, lots and lots of businesses do this. Ever track commodity prices against the business cycle?
Hey, if you like their flavor of Kool-Aid, have at it. I stand by my comment. By the way, I design and buy custom tools on a daily basis. Perhaps you are the one that doesn't know what it costs to make things.
It's simple - the longer it takes to build an item, the more that item will cost. A business has to pay employees to manufacture that item. The business pays them for every hour they work. More hours = more money = higher cost. Now factor in that Alembics are made in the USA, where salaries are - are you ready for this - 20 times higher than they are in China. That means that Squier, Epiphone, SX, et. al. are paying their workers $2/hr. salary and benefits, while it costs Alembic $40/hr. salary and benefits. Consider now that Alembics are entirely hand made, whereas the Chinese products are spit out using automatic machinery.
Now factor in the overhead. Alembic pays property taxes, workmans comp insurance, building and property insurance. They also have an administrative staff that gets paid around the same rate as the production staff. Now factor in the raw materials and electronics, which are MUCH higher quality than those on any Chinese bass. The electronics and hardware are proprietary, which means they are MUCH MUCH higher cost than what the Chinese are using.
And there you are. THAT'S why Alembics are so expensive. Resale isn't any worse than most high-end builders. In fact, resale isn't any worse than most non-Fender basses. It's just that when you take a 50% hit on a bass that costs $11k, it's more noticeable than when you take a 50% hit on a $1.5k bass.
I have no idea what Mercedes you have driven? and if this is true Hyundai's must be the deal of the century.
I own and operate a manufacturing operation. You don't know what you're talking about. Trust me on that.
My old Spolier. I wish I could find a photo of the control cavity.
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I own and operate a manufacturing operation. You don't know what you're talking about. Trust me on that.