I don't quite like the 'cuz people are dumb' argument as I think it does not hold true. I mean, let's look at what the average listener - if there is such a person - listens to. You'll find it is mainly music that is played on radio and TV stations (duh!), and they'll for the most part take what they get. I'm also thinking of people highly influenced by such pop culture in general who embrace the things which are advertised as the next big thing.
So far so good. But instead of saying people are dumb to put up with what they are spoonfed, I'd look at the other end of the radio transmission. There are certain parties with specific interests who make the broadcasting program. I won't get too political here, but let's say their interest (and necessity of interest) lies in the generation of profit. They will produce and broadcast what has a high turnover. So what do they go with?
Most likely what is already tried and true with the latest flavor of hipness. So we should think of this as some kind of vicious circle. Considering the massive amount of sponsored radio airplay and advertisement, it's easy to see that a lot of money makes even more money. The thing is, because people accept what is given them, change is not to be expected because there is no conflict of interests to get things rolling.
But is it because people are 'dumb' that they accept as good what is propagated as good? This is a question that goes beyond taste in music and cinema (I think it's a core question of social sciences if the question was formulated differently). To me, that's simply how people behave without making a judgment about it.
Might as well ask, why isn't Dada popular. My answer would be, because it is not in the focus of the target market ('the mainstream'), make of that what you will. I take no offense by it and enjoy what I enjoy listening to... Not like this is a matter of grave concern to most of us.
So far so good. But instead of saying people are dumb to put up with what they are spoonfed, I'd look at the other end of the radio transmission. There are certain parties with specific interests who make the broadcasting program. I won't get too political here, but let's say their interest (and necessity of interest) lies in the generation of profit. They will produce and broadcast what has a high turnover. So what do they go with?
Most likely what is already tried and true with the latest flavor of hipness. So we should think of this as some kind of vicious circle. Considering the massive amount of sponsored radio airplay and advertisement, it's easy to see that a lot of money makes even more money. The thing is, because people accept what is given them, change is not to be expected because there is no conflict of interests to get things rolling.
But is it because people are 'dumb' that they accept as good what is propagated as good? This is a question that goes beyond taste in music and cinema (I think it's a core question of social sciences if the question was formulated differently). To me, that's simply how people behave without making a judgment about it.
Might as well ask, why isn't Dada popular. My answer would be, because it is not in the focus of the target market ('the mainstream'), make of that what you will. I take no offense by it and enjoy what I enjoy listening to... Not like this is a matter of grave concern to most of us.