That's not how the law works. "No refunds" means that you can't receive the bass, decide you don't like it, and then ask for your money back. It also means you can't place the order, change your mind, and then demand your money back.
"No refunds" doesn't mean, "we don't even have to deliver the goods that you were promised, as ordered, within a reasonable timeframe."
The people that waited years for their Zon bass would have a slam dunk small claims case. In fact, I bet that Joe Zon would start negotiating the second he was served court papers. He could be held responsible for financial compensation that far exceeds the cost of the refund. You could sue him for your time, court fees and interest on the money that he's been holding hostage. He'd be a fool not to negotiate the second he gets served.
America is filled with strange dichotomy. There are so many frivolous lawsuits out there, that it's nauseating. For instance, the guy who got attacked by Mark Sanchez is suing Fox Sports. Fox Sports had nothing to do with that assault, they just have deep pockets that the assault victim is trying to reach into. But then there are people on the other side of the spectrum who have been seriously wronged and make no effort to hold the offender legally liable (like the victims of Joe Zon).
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