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Dishonesty/Deception in band promotion

A member of my band took it upon himself, in addition to traditional promotion for an upcoming gig, to post in CL's no strings attached section something along the lines of pretending to be a 5'4 redhead female with green eyes looking to hook up at the show. He put it forward as if this fictional girl is a friend of the band from Chicago in town to see us play and looking for a place to stay and possibly more.

I find this a bit deplorable because at best it will draw people out to the show who are there only for a hookup with an anonymous person. At worst it comes across as desperate and underhanded if it becomes known that it was the work of the band.

He claims that this is just a trial idea and feels that it could be a benefit to the band if we're playing in a town that we haven't played in before.

I feel that it's deceitful, predatory towards lonely men and perverts that might show up (hopefully not so many perverts) and also towards any women at the show who have to deal with said perverts.

The damage is done, I'm just curious what the consensus is regarding such situations, hence the posting.
 
Honesty is the best policy.

That being said, there are numerous ways to bend the truth and enhance the truth to your advantage. This is called marketing. These forms of deception known as marketing are a gray area and must be judged on the continuum of each person's moral scale. It is entirely legitimate that marketing that is moral for one person may be immoral for another person.

What your bandmate did is not bending or enhancing under the umbrella of marketing, it is an outright lie. This falls outside my zone of acceptability.

If it falls outside your zone of acceptability, you should tell him - and the rest of the band - it is not acceptable to you. Then you can all discuss what to do about this instance (I vote for immediately removing the CL posting) and how to proceed in the future.
 
I'm just saying, firing him for that is a dick move by far.

Kind of imposing your morality onto someone else, no?

I mean, "predatory towards lonely men and perverts?" Are you serious?

Let's not be predatory towards any perverts, by all means. Anyone stupid enough to try and "hook up" with fictional females deserves whatever they get.

I think you should run an additional ad promising to give $500.00 cash to whoever shows up with the most friends.