As a mass production car company, Daimler is not even a close comparison. At 16,000 employees, it's anything but a personal affair when it comes to their cars - far less personal than Fender (which appears to be somewhere in the ballpark of 1,000 employees).
How many people does Fodera Guitars employ?
no, it's a perfect analogy. Don't stop him - he's on a roll:
https://www.youtube.com/watch?v=8zc0BI7T1LA