tl;dr - As marketing improves, and various algorithms learn more about me and what will attract me, I am losing my mind with desire for things and stuff. It didn't used to be like this.
Ads for shiny musical things are constantly paraded before me, wherever I go.
And oh, do they have me down. It’s getting cleverer and cleverer… basically everything they show me triggers some sort of “want”. The music gear marketing skynet knows exactly what I like.
I further feed it by hovering over things too long. By clicking things. Occasionally buying the thing.
It didn’t used to be like this!
I was happy with what I had. I was most concerned with playing and composing, not gear.
I very rarely looked into getting something new.
This morning, I woke up and looked at my web browser. I had 20 tabs of octave fuzzes teed-up.
20. Tabs. Of octave fuzzes.
I don’t need an octave fuzz.
10 years ago, I had maybe 5 pedals. And I was perfectly happy.
I now have somewhere in the neighborhood of 45 pedals. How did this even happen?
I think about it and realize something is off. It feels like the behavior of a brainless bird attracted to collecting shiny things.
It also makes me feel like a prey animal. To marketers, I sort of am. The digital hunter/predators have learned my habits. They know what works. They lay the right shiny bait out just when and where I’ll find it.
I feel like I need to consciously work to reverse this. To bust myself out of the music gear marketing matrix.
Anyone else feeling a bit like this?
Ads for shiny musical things are constantly paraded before me, wherever I go.
And oh, do they have me down. It’s getting cleverer and cleverer… basically everything they show me triggers some sort of “want”. The music gear marketing skynet knows exactly what I like.
I further feed it by hovering over things too long. By clicking things. Occasionally buying the thing.
It didn’t used to be like this!
I was happy with what I had. I was most concerned with playing and composing, not gear.
I very rarely looked into getting something new.
This morning, I woke up and looked at my web browser. I had 20 tabs of octave fuzzes teed-up.
20. Tabs. Of octave fuzzes.
I don’t need an octave fuzz.
10 years ago, I had maybe 5 pedals. And I was perfectly happy.
I now have somewhere in the neighborhood of 45 pedals. How did this even happen?
I think about it and realize something is off. It feels like the behavior of a brainless bird attracted to collecting shiny things.
It also makes me feel like a prey animal. To marketers, I sort of am. The digital hunter/predators have learned my habits. They know what works. They lay the right shiny bait out just when and where I’ll find it.
I feel like I need to consciously work to reverse this. To bust myself out of the music gear marketing matrix.
Anyone else feeling a bit like this?
