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Is there a word for

I was in a band that was booked to do a regular gig at a large bar (300+ capacity). Four sets, 10 pm to 2 am.
The first night there were about 10 patrons during the first set, maybe 15 more during the second set. We thought “oh shite.”
While we were taking a break between the second and third sets the swing shift at the steel mill down the street got off work. The place was filled to capacity during the third and fourth sets. And so on every night.
 
Billy Gibbons tells a story from the early days of ZZ Top:

"One of our very first gigs in a small East Texas town was not well promoted. At least, that was our conclusion. After the band loaded in and the curtain opened, we realized there was exactly one paying customer in the audience. We kind of made the best of it playing through the first set, took a break and bought him a Coke and then went on to perform for the remainder of the night. It wasn't exactly a catastrophe but it certainly stands as legendary."
 
One time back in the day my original band played a show 3 hours away on a Tuesday. We were playing after another out of town band in the small room of a well known venue. Neither band has a draw in this town and after the first band plays and immediately leaves, we're playing to two bartenders and the doorguy.

We smiled at each other and fired it up. We blasted the hell out of that empty room for the sheer fun of it. After the 2nd song, the bartenders brought us up an unsolicited round of shots. By the 4th song, they had called the talent buyer who came down to watch the 2nd half of our set.

This guy proceeded to book us into choice opening slots on Friday nights in the big room for the next few years.

The word is 'opportunity'.