D'oh!
I read it (in my defense, with tired eyes, on a small screen) as gitard, which I took to be a variant of gui****, an unflattering epithet sometimes applied to our guitar-playing brothers and sisters to imply that they are backwards, sonically-selfish, self-absorbed souls who always dial-in too much bass in their EQ, turn up too loud, and have trouble counting simple rhythms. Sometimes this is true, but it is often unjust (my brother is a guitarist and a capable and sensitive musician -- I've played with plenty of both types).