installed Neuro and firmware update did the trick. thank you!! not used to pedals requiring updates out of the box, but i guess that's the age we live in.
Pedals made overseas have a pretty long lead time. And, you can never discount the idea that a pedal bought in March of 2018 was made over a year or two ago and sat in a store or warehouse since then. At least the process to update is pretty painless.