They gave it a holographic cover and charged $50.
Well, CDs also used to cost $20... You'd rarely pay more than ten bucks for a record? That's basically cost price. I feel $15 for a standard sleeve + black vinyl is pretty standard, and I'd pay up to $30 for a nice gatefold color splatter record.
The blue moon ATK700? Every time I see one of those I want to buy it, because I still regret selling mine. Awesome basses.
I think it depends on the band. As a not well known independent band we found extremely hard to sell vinyl even at $20 a pop. We resorted to selling vinyl at below cost and we make up the difference with digital sales (although people are paying less and not as often for digital) and from money we get for playing live shows. Even our latest record we're selling at a loss. It sucks but we'd rather get our music out there. In about 2 years (hopefully sooner this time) we'll break-even and record another
It's nice because a couple of distros from Europe contacted us. Originally they wanted to do a consignment deal but once we told them what our wholesale prices were they just bought the records up front. Hopefully taking a bit off a loss pays off in the end. We'd rather increase the number of record sales than increase the amount we make from sales.
That sounds like a pretty logical approach.
