Where's my official "El Kabong¡" guitar? I gotta conk this guy on the head! Cheesy Pete, FL! Where were you
last year when the store shelves started emptying out ('specially TP)? Mrs. Dog noticed store prices going up then! This year, even moreso, along with obvious gasoline and diesel increases.
Fender has always been very market sensitive. I got my then newly-announced Rumble 500 for just $1/watt in 2014. A year or so thereafter, due to its popularity, it went up, along with its new matching 210 cab. Can you say "hotcakes?" A few years later the Rumble 112 cab was quietly discontinued, then the 200 head, due to (relatively) poor sales. The market giveth, and it taketh away.
FL, if you check other brands and other items, you'll find a similar trend.
And then the new Ampeg Rocket Bass amps appeared earlier this year priced from $30 to $100 more than their comparable Fender Rumble models! Fender obligingly narrowed the gaps to $20 to $50. Only fair, since Ampeg is charging more for less wattage and more weight.
Well, besides the other shipping difficulties there are now the aforementioned fuel price increases, and other inflationary costs too, being passed on to all customers, private and commercial. Luckily, our generous
Uncle Sam is giving retirees next year the biggest raise in nearly 40 years, which will ease almost half of it! Or, more likely, just barely pay for the increased Medicare rates.

It's actually just normal free enterprise market dynamics. Businesses cannot long survive by absorbing their own rising costs just so they can look like nice guys. If the most essential food, clothing, shelter & fuel markets increase prices, as is happening now, then it must surely affect all other markets. And I'm not calling anyone Shirley.

Why, even the venerable [Invalid or Expired Link Removed] coupled with delayed deliveries! But just for the holiday season, you understand. Come January we can expect their prices to drop back to previous levels with faster deliveries again.
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