Overpowering. He's undoubtably pushing them well past xmax, and once you do that additional power added gets no more output, only more heat in the coils, and eventually they fail. Going past xmax with guitar drivers is business as usual, they're made with a very short xmax to allow them to do so with minimal input and therefore they don't need to be hit with more than 10 watts to breakup. Doing so with bass drivers will toast them unless the coil/motor assembly is robust enough to handle it. Most of us never push our drivers much past xmax, as the farting out serves as warning enough to back off the power. Someone playing with a highly distorted and/or compressed tone won't notice the farting out until the magic smoke and sounds of silence get their attention. Too late, of course.
Thanks for the info Bill
I assumed that pushing the speakers beyond their mechanical limits would have manifested itself as cone creasing, or torn spiders and cones first. Did not think about the extra energy overheating the coil.