And if you hear it...well... "you'll never know"!
The story of it, was of a cunning manager/management gathering with "treats" or "threats" through the phone. The first one who got a call was Peter and they just said to him - very reluctant at first to the whole idea - "Well, Robert Fripp is involved" while Peter responded "Well, if he's into it, I am into it too". And then - fast as hell - they phoned Fripp up and said to him "Well, Peter Gabriel's into it!" and to which he replied "Well, if he's into it, I'll go, it must be good" and then did the same to Phil, Keith, and Percy Jones too... cunning smartass bastards...they did - of course - never told them about this at all.

And no credit anywhere. The single sunk, and died at thousand deaths and no one cared.
Here's the demo prior, with none other than Peter Gabriel singing the lead:
On the last one, you can really here the influences from early Genesis days, where they were a little zany and the parts from "Flower" part in "Suppers Ready". All steeped in british music hall tradition and novelty acts.