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What would YOU do to save Gibson?

What would you do if you had the wheel? Hypothetically, if you had the power to do anything to the company that you wanted to, what would you do to right the ship, save the day, and bring Gibson back to their former glory?

Worth the read. Invalid Link Removed
 
How NOT to save your company- The Les Paul LPJ. In an attempt to make a Les Paul for $770 they created a guitar so bad that it poisoned the name, even among very young buyers.
It was almost unsanded, they finished by rubbing it with a poodle turd. Frets were simply snipped off at both ends, and left unfinished.
A hundred and something years of reputation gone overnight in a vain attempt to lower prices at the cost of quality/prestige/playability.
Most common comment from potential buyers- Is it supposed to be so rough?
By the way- This is not sour grapes, I own over 30 Gibson guitars, including a Murphy, and about ten other CS's.
 
1. Fire management.
2. Sell the company to Fender.

Let Fender take over production, marketing, distribution, etc. Then develop a factory produced Fender bird in Squier and MIM flavors.
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I'm sure my suggestions would be nothing not already suggested, but
  • make Henry hit the bricks
  • file a lawsuit against every engineer that Henry hired as a guitar designer for brand defamation and reclamation of funds (Have you seen the "Holy Explorer and Holy V"??? Created by one of Henry's friends that was an engineer that needed a job)
  • Stop buying clubs and venues to stroke Henry's ego
  • Stop buying non-guitar related companies and sell off the ones already owned (Onkyo, wurlitzer, baldwin, Rockit monitors, cakewalk, etc)
  • Stop making your entry level guitars with an street price of nearly a grand when there are $300 instruments that feel and sound better
Give me a while, I can come up with some more.... Most of it revolving around getting rid of Henry and reversing his incredibly stupid business decisions.....

Did I mention getting rid of Henry?
 
In order to lure investors to save them, the smartest thing Gibson could unveil a plan to whole-heartedly go after the bluegrass/traditional music market. It's the only part of their legacy they haven't screwed up. Sell Mastertone banjos (not for 5 grand, either), F-type mandos, tricone resonators, loud-as-Martin acoustic guitars and reasonable plywood basses. Nothing over 2 grand. In country circles, in general, their name is still worth quite a bit. Become the company of Orville and Lloyd Loar again.

I've give this way more thought than those clowns deserve.
That all sounds great, but I built f-style mandolins professionally for over a decade. Unless you are going to make them in China there is no way to do if for $2k retail without making junk. BTW, a Llloyd Loar signed f-5 cost $350 new in 1922, so inflation adjusted dollars that's over $5k.

I'm not trying to defend Gibson, I've seen lots of garbage from them. The f-5s they made in the 1960 were a joke, and through the 80s were just embarrasing. I'm just pointing out that acoustic instruments are a totally different animal that most electrics made from a slab of wood. Every step from selecting wood to applying finish contributes to or detracts from the sound and must be done well.
 
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- Hang Henry in the parking lot.
- Recall every new model since 1962
- Public apology for the Dusk Tiger, Firebird X, and every bass since the Thunderbird.
- Make one core line of Gibson classic designs and do not ever change them.
- Make all American males wear a t-shirt that says 'an Epiphone is not just as good as a Gibson'.
- Put a poster in the R&D dept. that says- Firebirds...long horn points DOWN.
- Did I say hang Henry Juszkiewicz?
+1000
 
The main problems with the most Gibson buyers is that they believe in some magic around the whole production ... Dunno, like some magic fairies sh*tting on basses to get the best tone from guitar/bass.
It does not work that way, the truth is harsh - the atmosphere there is not so good so we end up with fu**ed basses/guitars with flaws. Happy worker = good quality.
 
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Sell out to a Korean manufacturer.

I'm surprised a lot of these higher end companies have stayed around as long as they have. Now that the bread and butter stuff can be had for under $300 (or even half that) from copycats out of Asia, I don't know how they do it.

And, guitars are not like cars. That is, if cars were like guitars, the only ones that would not be actively part of the used market would be the ones destroyed in crashes. And an old Vega would be worth more than a new Kia.

i.e. eventually you hit saturation.
 
No. Having less competition is one way to limit creativity.
One could easily argue that creativity killed Gibson. NOBODY wants a new model, or anything creative out of Gibson. They want an SG EXACTLY the same as the one they owned in the sixties. Creativity invented autotune, and wide neck Les Pauls, the two most hated things they've ever done.
 
One could easily argue that creativity killed Gibson. NOBODY wants a new model, or anything creative out of Gibson. They want an SG EXACTLY the same as the one they owned in the sixties. Creativity invented autotune, and wide neck Les Pauls, the two most hated things they've ever done.
That's kinda the weird thing about guitars. But that being said, I've noticed it in a lot of things, from houses to cars. Loot at the retro trend in muscle cars. Of course, the new ones have five times the horsepower of the old ones - and bluetooth.

There really is very little left to improve in Guitars without making them something else, e.g. the Chapman Stick.
 
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What they did with the newer model EB bass exhibits their problems in a nutshell. They finally came out with an instrument that I wanted, and after three years of production they simplified the electronics, and made it ugly. I wanted a new Gibson, but now will be looking for a 2014, or 2015 model.
 
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No doubt BOOG, I totally agree with You regarding nostalgia is a big part of the industry.
On the guitar side of the house at NAMM this year the reliced Friedman guitars were some of the hottest guitars at the show.
You know what they look like...Hot rodded strats and teles (more or less) that are a bit worn.

Yes, I'm sure hundreds of thousands of players feel the same way you do and would like to see the brands preserved.
Our industry has been in flux since Napster came out (what is that 18 years ago now). As a side effect I basically rethought what are my ideas are to make money in this industry, accepted the change and lost just about any Nostalgia thoughts...Unless I'm getting a Italian sandwich in my old home town when I'm there lol...

@BOOG good chatting. Cheers
ok, now you're talking! If you want to know where the best sandwich is, my place beats your's hands down!
j/k lol
Have a good week, man!
 
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