This topic wanders on and off course, all anyone really needs to do is watch the video in its entirety.
OK.
0:25 - On what basis does one call Sgt. Pepper "pop?" It SOLD, of course. It was also a complete outlier and not representative of anything else going on. Is this going to be apples-to-apples? What is the comparator? If it's the greatest album of all time, a masterpiece, then is this video dedicated to asking why other albums are not also the greatest album of all time?
1:05 - "Bob Dylan to Brittany Spears, Kinks to Katy Perry, Led Zeppelin to Lady Gaga."
Bob Dylan - 18 top ten albums: 3 top ten singles (US charts)
Brittany Spears - 9 top ten albums (but that's ALL of them), 11 top ten singles
Kinks - 3 top ten albums: 5 top ten singles
Katy Perry - 4 top ten albums: 14 top ten singles.
Led Zeppelin - 9 top ten albums: 1 top ten single.
Lady Gaga - 5 top ten albums: 13 top ten singles.
While it's maybe a bit of rhetoric rather than analysis, this string of comparisons reveals the problem with the whole concept to the video; as I said in an earlier post, he's making something out of nothing (or out of not very much) by comparing apples and oranges. The singles-oriented pop of Spears, Perry and Gaga is simply NOT a comparator to the album-oriented rock of the Kinks and Zeppelin, or Dylan's folk. Led Zeppelin was not the Lady Gaga of their day.
ca. 3:00 following: timbral diversity. The sleight-of-hand here comes from the attempt to make the claim "scientific" by making it statistical. The thing is that volume will wash out variation. In other words, suppose that in 1965 2000 songs were released, and in 2015 10,000 songs were released. 500 of the 1965 songs achieved high timbral diversity and 1500 had low timbral diversity. Of the 2015 releases, 500 songs achieved high timbral diversity and 9,500 had low timbral diversity. Then one could say that 25% of 1965 music had this quality but only 5% of 2015 music did, and that would be true. And yet it's ALSO true that
just as many timbrally diverse songs were issued in 2015 as in 1965. Good music didn't "die;" there just got to be a lot more bad music to sift out to find the good.
And then again... is "A day in the Life"
typical of 60s pop?
4:10 - drum machine, keyboard, sampler, computer software, as a list of the limited palette of "instruments" modern pop is made with. The problem here, of course, being that the samplers and software are not "instruments" in the sense that a timpany or saxophone are. They are devices for digitally producing the sounds of timpanis and saxophones and a million other instruments besides.
4:30 all the songs on the radio sound the same. Indeed, but radio does not hold the same position on the market as it did fifty years ago or even twenty years ago.
5:00 the Millenial Whoop - you can find the same pattern in the Police, in piles of 80s pop, and older. Giving it a name doesn't make it new.
6:00 - lyric intelligence. Morrissey? Since when was Morrissey ever "pop?" And again - apples to apples. Is fleischer-kincaid analysis of songs really covering songs that occupy the same space in the musical landscape, or is it just that the diversification and splintering of the musical world means that more lyrically complex pieces no longer count as "pop" and leave the field to the simpler tunes?
9:48 - you would play an album you bought over and over and over again because you spent so much money on so few songs. This is supposed to be a form of consumption that made music better. But back around 5:00 wasn't it a bad thing that we liked familiarity and repetition, and it was making music worse?
10:40 - the loudness war. He mistakes what all this is about. It's not that everyone's trying to make their songs louder. It has to do with settings of music listening. In a concert hall, or sitting alone with a stereo in your bedroom, where everyone is silently attentive to every sound the orchestra makes, big variations in volume are dramatic and powerful. But at a party or over a car radio, there's a lot of competing background noise - people talking, the engine, etc. Big dynamics mean that the pianissimo parts of a song disappear entirely while the fortissimo sections suddenly blare out and disrupt your conversation and make you frown and turn the volume down. So compression evens out the volume and keeps a steady forte to dance or drive to. It does mean losing a powerful musical tool, but in the settings where the music is being heard, big dynamic range just means the song doesn't get heard at all, really. Not exactly a sign of the decline of music.
14:00 - right after he says that 50s-70s record labels would pump money into marketing acts, he then claims that the public would only respond to the work of the really talented artists. But in modern music, record labels pump money into promoting artists, and the public doesn't care if they're any good, because the record labels "brainwash" the public into liking them by... pumping lots of money into marketing them. Since you hear the music over and over again, familiarity makes you think you like it. Totally unlike how you listened to an album over and over again until you learned to "appreciate" it because you had invested so much money in it... "Good" music means you like it the first time you hear it. Huh?
19:00 - "music as an art form is dying." Pleeeease...
Basically, what appears to be a logical and scientific argument is actually built on apples-to-oranges comparisons, circular reasoning and special pleading.