I keep reading about the price increase on this thread and how G&L is crazy for doing it. I also read about how BTO takes too long to receive. *start sarcastic tone* I wonder why G&L thinks they can afford a price increase? *end sarcastic tone*
Time will tell, but experience in this thread (and likely their order books) indicates that they will probably be fine after the price increase.
Noting that I do not like the increase either, but it is just part of doing business (particularly with current market conditions).
It seems obvious G&L had someone come in and take a look at their structure and helped them decide to both simplify their product offerings and increase their margins. If the economy tightens up I think we'll see other companies looking to do somewhat the same.
I also have to wonder whether or not larger volume online dealers like Sweetwater and Anderton's were pressing for bigger profit margins so deeper dealer discounts for volume and that may have led to it as well. G&L seems to be sliding more in the direction of Fender now.
