Then you get it.
Gene's hero was PT Barnum, who said, "there is a sucker born every minute", or something to that effect.
His persona gets blurred with his business skills and his being a bass player.
I think his public personality is an act and he is probably a really nice, intelligent man who is trying to build as big a kingdom as possible to leave his children.
Not many will dispute his ability to make a buck.
His abilities on bass get slammed all the time here, but he really is a solid bass player. No he's not a Wooten, or Jaco, or Marcus Miller, nor does he try to be...but he can play some fairly busy rockin' lines, while singing and jumping around in platform boots.
When I was a kid he influenced me alot with KISS ALIVE, and I've kept an eye on the band ever since, BUT I've also grown up myself, and I realize KISS is a BRAND and a business..not an artform (at least not in the traditional sense...some consider business an art form). It's mearly entertainment, not a cause or a statement about anything other than, they want your money

...IMHO, of course.
Very similar to when the circus comes to town. You can have fun, but they came for your money.