I'm trying to get studio shots of all the current available stain colors...
Under different lights, the colors will look different (depending on the photog's white balance settings).
In my studio under my lights everything will at least be uniform... not saying that in broad sunlight or crazy backstage florescent lights they won't look different.
There are two different Ultra Amber stains: Ultra-Amber and Ultra-Amber Burst.
Additional variables for potential stain color differences are the types of woods and finishes used.
A matte finish looks different and often pops less than a high gloss finish.
The density of the wood will also make a difference in that the stain soaks into softer areas faster than more dense.
Ultra-Amber is a solid monochromatic stain.
Whereas Ultra-Amber Burst will have the black stain contrasts to the ultra-amber color leading out to a light burst (darker stained area around the edges).
The difference between flame and quilt maple, the addition of the black base coat (which is sanded and then the color stain is applied) or not and the finish in either matte or gloss... all of these variables (not including camera, lights, etc...) can potentially confuse the be-jebus out of you.
I know these are Spector Electric Guitars... but they are the best example of what I'm talking about:
THIS IS ULTRA-AMBER BURST STAIN:
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THIS is beautiful!!!

Lighting is tricky for sure! I've yet seen a camera capture the true color/tones of the "Bahama Blue".

It always seems to come out "Blue"...not catching the "turquoise" tone in it. Why???