I do agree. The perspective I look at it though is that they're damned if they do damned if they don't. They unfortunately can't for whatever reason go too far from the formula without alienating customers. It's like it's okay for Ibanez, et al, to cover every bass design need. But God forbid Fender deviate (for the majority of their customer base).
I think a lot has to do with Ibanez setting a precedence that there were no limits. That and producing quality at an affordable price point likely brings more of the consumer base into their "inclusion zone."
Come to think of it, the big MIA manufacturers haven't done anything really out there in some time I think. Besides Gibson's Robo tuners/firebird X and Ric's 5 string, has anyone stateside done anything huge in the last 10 years outside of mashups or insert new body shape with reused parts? G&L, EBMM, Fender, Gibson, Ric, even PRS?
I can't recall right now, but wouldn't be surprised if I'm wrong.
You could kinda say Reverend, but they're like the Sam Adams of guitar making. Big, but not a giant.